Hush is an original energy drink brand created for my Packaging Design class that promotes quiet focus through natural ingredients.
The final packaging design reflects Hush’s brand positioning as a mindful, natural energy drink through soft gradients and blurred lines. The repeating wavy lines have hints of colour corresponding to the tea in the formula, representing the "flow state" and steady stream of energy that Hush’s natural caffeine provides. Everything is blurred, as if the surroundings have gone quiet, aligning with our slogan “Quiet Energy” and the light but fruity flavours.
